Walk Unleashed
A bold advertising concept inspired by Jaywalk Straight Rye Whiskey's uncompromising spirit.
Client
New York Distilling Company
Role
Generative AI Designer
Year
2024
Industry
Food & Beverage
Overview
Untamed dog visuals embody Jaywalk's fierce essence. Taglines "Walk Unleashed" and "Straight. No Leash." parallel the whiskey's intensity. Designed for print, social, and outdoor media.
Process
Developed with Midjourney AI imagery and Anthropic Claude ideation. Refined in Photoshop and Lightroom.
Outcome
Strategic blend of visuals and taglines to resonate with whiskey enthusiasts. Demonstrates innovative AI use in creative process.