Minimalist Manifesto
Conceptual Adidas: Reimagined through AI.
Client
Concept
Role
Art Director
Year
2024
Industry
Fashion
Overview
The project is an ambitious reimagining of the Adidas brand's minimalist design ethos, driven by advanced AI tools. It strips down to the fundamental elements of Adidas' iconic style, reinterpreting the brand's identity with a futuristic perspective. The visuals are compelling, showcasing how less can indeed be more, even in the dynamic field of sports apparel design.
Process
The creation involved a synergy between AI capabilities and design acumen. Starting with a detailed prompt that encapsulates Adidas's core design language, the project utilized Midjourney AI to generate images that embody a minimalist and conceptual approach. Each iteration refined the design, accentuating sleek lines, functional forms, and the brand's quintessential spirit.
Outcome
This project stands as a testament to the potential of AI in pushing the boundaries of brand design language. It not only pays homage to Adidas's enduring legacy but also pioneers a novel pathway for how AI can augment the creative process, delivering innovative and insightful design narratives.